The global macroenvironment has helped the NBA reach new heights. This macroenvironment consists of large external influencers considered vital to long-term decisions but not directly affected by the company itself. The most important forces or environments are as follows: technological, economic, demographic, cultural, legal/regulatory, and ethical.

Technological forces such as television, radio and the World Wide Web have had great impact on the NBA’s success. In addition to traditional game broadcasts, the NBA produces a variety of programs. Kids and teen

When the NBA enters a particular country or region, there are considerations that need to be addressed. Once players enter the league from other countries, the NBA must make adjustments in places such as their website. Fans worldwide want to be able to follow their favorite players here in the U.S.A. In order to do this, the league must have multi-language support on their website. The NBA reaches foreigners by offering programming on its website currently in Spanish, French, Italian and, most recently, Chinese. They also must adjust by heavily promoting their foreign-born players. These players after all attract intensive media coverage back home. The league may also want to decide whether or not they want to add expansion teams in some of these areas. Statistically, only 2 percent of fans have the opportunity of attending pro games each year. It would be easier to attend if there were teams closer to home.

The Legal and Regulatory environment is International, federal, state, and local regulations and laws, the agencies that interpret and administer them, and the court system. Before a game is broadcast, a players name or likeness is used in a video game such as NBA Inside Drive on Microsoft’s XBOX game system, or any logo is used, a company must receive permission from the NBA to use it. In the case of Yao Ming, the Houston Rockets had to receive permission from the Chinese Government to draft him. Their government wanted to make sure that when then Olympics or the World Championships come around in a few years, Ming would be able to play for their national team.

s are targeted with two weekly programs, NBA Action and NBA Jams. For those people who do not own a television, the league still broadcasts their games over the radio waves. The Internet has opened up new worlds for the league. Gone are the days of waiting for tomorrow’s new

Some topics in this essay:
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