Its easy to get public relations and advertising confused. The difference is that one is for selling and one is for persuasion. Advertising costs a lot more yet they have control over their message. Public relations do have more creditability, but advertising can easily appeal to one specific group.

Behind the scenes advertisers use demographics to target a specific audience. They use ma

rital status, age, gender, geography, income, lifestyles and hobbies all as ways of attracting our attention. Advertisers spend 201 billion dollars a year on their advertisements, which seems like a lot but the more your product sells, the less you can charge for it. Most people think that it makes products more expensive, which starts off the criticisms of advertising.

Advertisers can advertise on almost anything, TV, radio, magazines, but just recently, in the 1990’s, they started advertising in the Internet. They can use banners and web sites to sell their product. The costs depend on how many people actually view your advertisement. This can be viewed by an impression, which is the number of times your image is downloaded by a viewer. When you do click on the banner, the viewer is automatically sent to their web site.

The majority of the population feel that advertisements makes them believe one thing, and its really another. You might see a commercial for a great toy to buy your kid, and when you finally do, the kid plays with it and it br

Some topics in this essay:
Advertising Trust, Advertising Advertising, low involvement, public relations, product product, reaches peak, product costs,