On Line Marketing 2000
How important is marketing and whom does it affect? When you think about it, you can’t get very far into a day without bumping into marketing and what the whole marketing system does for you. Marketing is simply defined as the activities involved in getting goods from the producer to the consumer. It concentrates primarily on the buyers, or consumers, determining their needs and desires, educating them with regard to the availability of products and to important features, developing strategies to persuade them to buy, and finally enhancing their satisfaction with a purchase (Encarta 95). Producers and sellers are always looking for new and innovative ways of marketing their goods and services to provide superior quality and comfort to consumers. Towards the end of the 20th Century, many companies were looking to the Internet as an opportunity for profitable growth through marketing. However, companies are now seeing a need to develop strategies and learn from the mistakes of past dot-comers in order to maintain success within the new Internet marketing industry.“The now cliché Web maxim, ‘If you build it they will come,’ has lulled many online marketers into a false sense of opportunity. The truth is that Web s
“No matter how a company decides to enter the world of Internet marketing, making e-business work means tying effective direct marketing to product fulfillment, customer service and retention.” (Hobson) Companies need to research successes and failures of those around them. Using good partnerships and alliances are often positive ways for companies to obtain triumph in the industry. Realizing that there are advantages and disadvantages to many of the different marketing strategies available on the Internet can assist in the development process for future and current Internet marketers. A new approach to the Internet Marketing industry that could prove to be a success is video ads. EyeWonder is a firm that now has the capacity to insert video advertisements without requiring surfers to have high-powered Internet connections or download specific software. The firm also has the technology required to use the same clips on TV and movie clips. Testing of the new on-line feature has shown that the ads can receive 30 times the response that previous banner ads were. However, the ads may spark short-term interest, and then end up with low response rates similar to banner ads (Hobson). Banner advertising on the Internet has decreased dramatically in the past few years. In past years, the click-through rate on banner was nearly 3 percent and is currently at less than 1 percent. This type of marketing is beginning to be tuned out by the average Internet user. However, by swapping ads between web sites, banner
Some topics in this essay:
,
Direct Marketing,
Hotz Banner,
Internet Marketing,
Haas Co,
Marketing Internet,
Hobson Companies,
Patton Elemica,
Govi Rao,
e-mail marketing,
internet marketing,
Sayers Internet,
banner ads,
internet marketing industry,
companies looking,
marketing industry,
deal exposure,
banner advertising,
intended consumer,
direct marketing,
brick-and-mortar stores,
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Approximate Word count = 1028
Approximate Pages = 4 (250 words per page double spaced)
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