We’re living in an age where the word digital seems to come into play with every new invention. Digital technology includes all types of electronic applications that use information in the form of numeric code. This information is usually in something called a binary code—that is, code that can be represented by strings of only two numeric characters. These characters are usually 0 and 1. Devices that process and use digital information include personal computers, calculators, automobiles, traffic light controllers, compact disc players, cellular telephones, communications satellites, and now Tivo.

Most of the information we sense is analog in nature—that is, it varies constantly, and an infinite number of values can be assigned to the in

Also as this contraption grows in popularity, what happens to the advertising industry? At the moment the majority of people have not availed themselves of the possibilities of Tivo. But once they do they can make commercials obsolete. The advertising industry makes huge amounts of money off of commercial. Not only that, but networks make millions from selling commercial space. So if Tivo becomes something everyone has, what can companies do to get their product out there?

Once analog information has been broken up into digital information, it is impossible to perfectly reverse the process and re-create all of the possible analog signals from the corresponding digital signals. This is why most analog signals are represented by a great number of digital information levels. For example, the sound stored as digital information on a CD is broken down into 65,536 levels. A CD player translates the digital information into analog information so that a speaker can convert it into sound waves.

The answer is product placement. Product placement is when producers present their product to the public in a strategic location so as to gain the most attention. Companies most likely will resort to paying for certain shows to market their product. As they do in

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