Purchasing books online offers the transparency of cost. Customers can view multiple quotes for the particular book/s and select the more feasible, hence shortening the time of decision. Online shopping can be termed as an intelligent service. A customer returning to the same online store will probably be remembered and therefore save time in future transactions. By storing customer data, online retailers can stay in communication with customers advertising new arrivals and applicable discounts.

Online retail customers do face mediation in certain stages of such ecommerce transactions. Customers cannot easily authenticate/identify the merchandise being sold online. There is a physical presence of the traditional book store that no amount of scripting will match. Here customers can feel and examine the book more closely and thus the real pre

As a result, majority of customers currently use the advantages of both business models to shop. Most will consult online retailers for the book in mind, acquiring as much information as possible before proceeding to purchase the book via traditional process.

Barnes and Noble’s business model seems to imply an eventual approach to maximum efficiency, while on the other hand Amazon is still in its early stages of infancy. Furthermore, as the internet technologically advances, costs for marketing and communication will lower, further aiding Amazon’s growth scheme. Although Barnes and Noble’s business plan has produced a maximum profit to cost ratio, the essence of the company’s working platform will essentially hold it back when compared to Amazon’s selling scheme.

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