Old Navy is a corporation that exhibits all of the characteristics of a business in an industry where good tactical management is the key to long-term success and survival. There can be little doubt that the backbone of every successful business or company is its staff of employees. Employees are the vital parts of the business machine that can aid in its success or contribute to its failure. It is for this reason that it is imperative to possess the ability to acquire and maintain effective employees. The chief method by which a business or company can accomplish this task is through employee-centered motivational programs. While being an assistant manager at Old Navy I was able to look into how the business motivated it’s employees, what problems arose from the companies motivation policies and the techniques I chose to implement to create a better workplace.
The goals of the motivation programs are to encourage employees to maximize their performance by targeting three specific motivational stimuli. The three-targeted stimuli are morale, satisfaction, and rewards. While working at Old Navy I found that the Old Navy Corporation used Fredrick Taylor’s approach to motivating their employees. He believed that when highly
Since Old Navy followed the Fredrick Taylor approach they believed monetary units were the best motivator, but I believe that this approach was taken to far. I believe that their are many alternatives that could be used to motivate their employees and increase the company’s sales at the same time. One alternative to this motivation technique would be that the company creates a program like the one they already have, but make it so that each store should set a goal on sales as a whole. Then the store at the end of each month with the higher sales would receive a lump sum of money, which would be given to all the employees that worked over that moth period. Another alternative that the company could use to motivate its employees would be to create a schedule with the employees at each store that allocated the same amount of time for all sales representatives to spend on the sales floor. This would get rid of the uneven amount of time that some employees feel they spend at the cash register. On final alternative that could be used for motivating employees would be to still give bonuses to each employee that has the most amount of sales in a month, but once that employee has received a bonus, they should not be allowed to receive a bonus for three months. This would cause less tension between the employees and it would allow employees to not have as tough competition between all the employees.
The alternative that I would chose to use for motivating employees would be a combination of the three m
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