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Intelligent Chip Technology

Frank Riso of Symbol Technologies offered an overview of Radio Frequency Identification (RFID) systems and their applications in handling product data. The technology works by using RF signals to capture data from a tag, which is then relayed by the tag reader to a computer database; new data can then be transmitted in the other direction to update product information contained in the tag. RFID does not represent a challenge to the bar code, he stressed, given that the two technologies have different applications: the bar code is low-cost and suited for basic product data, while RFID is more expensive and designed to handle variable data. However, although the mass use of RFID tags is still a way off, a number of types have already been successfully marketed, including the "Speedpass" which allows motorists to pay for their petrol purchases at the pump. Some of the operational issues can be summarised as follows:

• Read range: this varies from a few inches to a few yards depending on the size of the antenna – hand-held devices have lower range than fixed portals.

• Standards: some standards have been established, like ISO 13 MHz and UCC/EAN GTAG for UHF. The important


question for companies is to choose the right type of RFID.

It is important to realize that the pragmatic application of SCM products to real business issues and problems can indeed deliver rapid returns. But the downfall of so many organizations' SCM efforts is poorly specified implementation and investment (including implementation and interfacing costs), which can lead to a cycle of continued investment to support unrealized but promised benefits.

However, the retailer decided not to proceed with the project as the market was not then sufficiently developed to make a major investment worthwhile. The key then for Sainsbury’s in the future is to "implement proven solutions which address specific business issues".

The main benefits promised by the innovation were:

For retailers, the technology offers benefits in three areas:

Some topics in this essay:
Christensen Safeway, Retail Worldwide, B2B French, SCM SCM, June December, Divisional Director, Casino Cora, Barry Knichel, WWRE CPFR, Albert Heijn, supply chain, supply chain management, scm portals, chain management, home delivery, looking ahead, supply-chain cycle, scm technology, procter gamble, cycle times, mobile phones, supply-chain cycle times, supply chain systems, supply chain challenge, sales forecast engine,

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Approximate Word count = 3748
Approximate Pages = 15 (250 words per page double spaced)


  

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