Sexism In Advertising

Paper Rating: Word Count: 1910 Approx Pages: 8

Sexism is as pervasive in American culture as consumption is. In a society that is media driven, what is the impact of the media's gendered language, idealized bodies and sexual stereotypes brought forth in an effort to get one to purchase a product? If sexism is truly ingrained into advertisements, what impact does this steady barrage of degradation have on the viewer, the intended audience, and more importantly on the consumption patterns? The hypothesis that sexism in ads leads to greater attention to the ads, as well negative feelings from the objects of the ads holds true. This is likely because males are the center of the advertising community, and women are disenfranchised from being the intended receiver of advertising.

Sexism, defined as "behavior, conditions, or attitudes that foster stereotypes of social roles based on sex , is as pervasive in American culture as consumption is. In a society that is media driven, what is the impact of the media's gendered language, idealized bodies and sexual stereotypes brought forth in an effort to get one to purchase a product? If sexism is truly ingrained into advertisements, what impact does this steady barrage of degradation have on the viewer,

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