Gender Stereotype refers to the extent to which an individual identifies with the cul

It is clear to see that what people watch on television, or read in the newspaper the public takes it to heart and uses it in our daily life. Regardless of the nature of the stereotype, stereotypes are damaging because when they are accepted as truth they lead to sweeping assumptions about entire races of people, and about individuals you don't know personally. While it's human nature to categorize people based on our experiences, stereotyping have far greater and more negative consequences than making judgments about individuals.

ture's gender stereotypes: masculinity and femininity. Gender stereotypes occur when you apply generic attributes, opinions or roles toward either gender. In our society Gender stereotypes are apparent everywhere, especially in the media. Companies display ads and commercials to gear toward the common belief of gender stereotypes. They portray women in housecleaning and child rearing roles to sell cleaners and baby products. They sell beer and cars to men by showing women in revealing outfits, or a sweating man out in the yard working hard on his lawn. These gender stereotypes are used to

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