Following the article in the Standard Newspaper dated 8/07/1998 on â€œCustomer Care Improvement by Robert L Fousler (MD) Consultant s for Effective Training, I am in total agreement with him concerning the points that he has put forth concerning Customer Care within business organizations.
Customer Care is an important point in management and should be carried out by any manager within any business organization irrespective of what departments he is directly of indirectly in charge of. It is important to note that a business or organization cannot effectively attract customers /clients if it cannot deal with its internal clients. In any business/organization, internal clients are the employees within the organization. .
Mr. Fousler mentions that in Kenya, many industries in the market and developing from a â€œSellersâ€ market into a â€œBuyersâ€ market. This means that the only difference between one Seller and another will be in the quality of the service rendered to them. In addition to this, the expectations and demands of clients have been increasing and have been rapidly dynamic over the past five years and in order for you to please, and indeed, maintain a client then the services rendered to them should be adequate and ready to fulfill their needs.
Most service industries, if not all, are all client/customer oriented and they depend on the client to pay for their services that are intangible. With this in mind, it is in their best interest to ensure that the services they offer are useful to the client and that the Customer Support is highly advanced and effectively operational. In reference to this, it is important for organizations, particularly those in the service industry, to realize that their future success is dependant on managers viewing their staff as the most important assets they have and that everything depends on how they work as a team. .
He goes on to mention that Customer Care skills should not only be offered to staff in service-oriented organizations but to all organizations in general.