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Tourism Uk


            Describe the role of the tour operator in co-ordinating the different elements that comprise a package holiday.
             What benefits can be derived from packaging?.
             Tour operators or travel agents are now common place on every main street in the UK selling a range of holidays. The one that is most common is the package holiday. This offers an easy stress free way of the person on the street of purchasing a holiday. There are clear benefits for operators and companies in becoming involved in packaging. These points will now be discussed to give a deeper insight into packaging of holidays.
             There are many different elements a tour operator has to take into account to develop and structure that "perfect" holiday that so many want. The first point which must be considered is the destination of the holiday. This will be researched, with many of the main resorts in Europe being used for this, with new resorts being added yearly, with some also being removed. These resorts will be researched to see if there are distinct places of interest or a lively night-life. Many aspects will be taken into account primarily for the suitability of the resort, either for a particular age group or interest group. This is for obvious reasons in that, it generally perceived that a retired couple would not want to stay in the centre of Ibiza during the summer months if they wanted a quiet relaxing holiday with places of interest to visit. This is in theory the target market of the destination. This also another important point for the tour operator depending on their target market. Wh!.
             ether they are targeting a retired couple, or young family.
             Accommodation is an important aspect of the package holiday, depending on what its usage would be and also the size and diversity.
             Different types of accommodation would serve different purposes for certain groups and the climate in which the accommodation is based. For instance if a group of 8 wanted self-catering accommodation in the south of France as they were on an outdoor pursuits holiday, it would very greatly to the accommodation of a family of four having a relaxing holiday in Italy which is fully catered.


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