In Craig Renarman's and Harry Levine's article entitled "The Crack Attack : Politics and Media in America's Latest Drug Scare," the authors attempts to expose and to deal with some of the societal problems that have related from the over-exaggeration of crack-cocaine as an "epidemic problem" in our country. Without detracting attention away from the serio

II. Application of Theoretical Framework

And even if treated as health problem, drugs should still not be treated as an epidemic health problem. Reinarman and Levine discussed how throughout our nation's history, various "drug scares" have been instigated by the need for various economic controls. According to them, laws against drugs have traditionally been created to suppress various groups whose activities were counterproductive to the government. And yet today, Ed D'Angelo (1994) still points out that the chiefly publicized reason for anti-drug laws is "to protect public health and safety." So why then are drugs not treated as a public health problem as Perrine suggests they should?

Finally, Dorfman (1993) evaluates and discusses the importance of counter-ads to our "war on drugs" (and to social problems in general). In doing so, she modestly contradicts Reinarman and Levine's assertion that drug advertising promotes drug use. Dorfman (1993) sees a reasonable quality in the testimonials of some of these advertisements and from a both a general and a Puritan perspective, one could easily see how she feels that the effective use of such advertisements can help keep society away from drugs. But I have noted that what Dorfman still fails to do is to examine the genuine cost-effectiveness of counter-ads to determine whether or not they are, or would be-- over-exaggerated in this perceived "war against drugs."

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