Word Of Mouth (WOM) marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Word of Mouth is basically, informal communications about products, services or ideas between people who are independent of the company providing the product or service, in a medium independent

I find Word of Mouth Marketing very interesting and useful both as a consumer and as a pervious salesperson. I put more trust in what others have to say about a product or service than what the company is trying make me believe. In addition, I think that the salesperson has to believe in the company and it’d product in order to do justice in promoting it.

The foundation of generating positive word of mouth is offering quality products and services. Therefore, you should aim to make your products and services the best they can be. Realize there is almost always room for improvement and be willing to make such improvements when possible.

Another important tool for WOMM is research. It is not enough to research the underlying determinants of word of mouth. You need to know the issues and concerns that your prospects actually communicate: what your prospects and rejecters are actually asking, saying, and how they are responding to the information.

Obviously, it is important that the marketer has an understanding of WOM because it works. Understanding the motivation behind word of mouth is the first step in stimulating people to talk about a product. It's important to recognize that talking is not an incidental activity we engage in when we don't have anything better to do. It is rooted in some basic needs we share with other living creatures. The reason for this is that statistics indicate that every unsatisfied customer tells at least eight people about their unpleasant experience. People tend to readily talk about unsatisfactory service and yet what you want is to have them talk about great service. This is why the marketer needs to do research of their customers.

I have some knowledge of Word of Mouth Marketing and sales. I have been employed at many sales jobs that relied on Word of Mouth Marketing. The one that comes to mind most readily is my job as an Insurance Sales Representative for Combined Life Insurance. I did not particularly care for the company or policy that it offered to the public. I was however, a good salesperson and was able to make money. It was the guilt of selling a policy that I did not believe in that caused me to quite. The concepts of WOMM that I learn through this job was; how approach people in door to door sales, the importance of gaining the trust of the people, incorporating testimonials of others about the product, and getting referrals from these people.

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