Tobacco use remains the leading preventable cause of death in the Un

Nationally, smoking results in more than 5 million years of potential life lost each year.

Implement paid counteradvertising campaigns — for example, through CDC’s Media Campaign Resource Center, which develops, obtains, and distributes high-quality materials to help states and local programs conduct counteradvertising media campaigns to prevent tobacco use. Materials available include television, radio, magazine, newspaper, and billboard advertisements. The resource center also provides direct technical assistance in conducting counteradvertising campaigns.

Each day, approximately 6,000 young people experiment with cigarettes, 50% of them become daily smokers. If current tobacco use patterns persist, an estimated 5 million people who were younger than 18 years old in 1995 will die prematurely from a smoking-related illness. The proportion of high school students who smoke increased from 28% in 1991 to 35% in 1995. In 1995, 16% of high school students were frequent smokers (smoked 20 out 30 days in the last month). White (non-Hispanic) high school students are twice as likely to smoke cigarettes than black students. More than 89 percent of smokers tried their first cigarette and before age of 19. The average age at which smokers try their first cigarette is 14 1/2 years; 25% of high school students smoked a whole cigarette before age 13. More than 11% of high school students (20% of males and 2% of females) use smokeless tobacco. In some states, more than 1 of every 3 male high school students use smokeless tobacco. Among high school seniors who use smokeless tob

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