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#57 Starlet

SKYY Vodka has used a number of different ads to sell their products. Their current advertising campaign is the Starlet Campaign. With eye-catching colors and special attention to details, the SKYY Vodka ad, #57 Starlet, found in the September issue of Cosmopolitan Magazine utilizes many different advertising methods to sell their beverage. But, behind it’s pretty picture lies a message that drinking can make you happy, beautiful, and in control.

Caples says that type in an ad should seize the readers’ attention, and draw them in. The #57 Starlet ad does not have much type in it. The main type in the ad is the label on the bottle. According to Caples the ad is not effective in this area. I disagree; I think the ad does not need type. It would make the ad appear cluttered, and gives the reader too much to look at all at once.

According to Caples there are specific pictures that get the attention of readers. Pictures of babies, brides, animals, and famous people are some examples of attention grabbing pictures. The #57 Starlet ad does not use any of these directly. However, the ad does get attention by its resemblan

The use of logotype is one of the most effective types of advertising used. Many large companies use logotype as their main product selling methods. Logotype is not directly used in this ad, although it does have the logo on the label of the product in the picture.

There are many societal assumptions made by this ad. Some of which are not as direct as others. The #54 Starlet ad shows a woman holding a mans tie, directing a camera lens at herself, wearing a slinky dress, while sitting on a plush rug in a nice room. The assumptions that use of SKYY Vodka can make you more attractive, more fun, and more in control are the most apparent assumptions made. There is also the assumption that people with money drink SKYY Vodka since she is shown in an expensive looking dress in a nice looking room. The major societal assumption in the ad is not as obvious as most. The 1920’s through the 1950’s were a time of classic American ideals. Men had their roles as protectors and providers. Women had their roles as homemakers and comforters. The idea of classic beauty is also portrayed in this ad. People in America tend to view the 20’s and 30’

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