Under a new management team, headed up by Michael O¡¦Leary, a major overhaul of the airline was undertaken in 1990/91. With Ryanair re launched as the very first new breed of ¡¥Low-fare, no-frill¡¦ airline, adapting the formula so successfully pioneered by south West Airlines in the U.S, non profitable routes were eliminated, the network was cut back from 19 to just 5 routes

For future, Emirates targets new routes to France, Germany, kazakistan, Russia and other lucrative destinations in Arabia and sub-continent. And also it is committed in cementing its position in the sub-continent. The partnership with Sri Lankan Airlines was indeed a strategic move to consolidate its subcontinent market.

For Emirates, more than anything, it is the quality of the service, which separate them from other airlines. With its young fleet of airlines, Emirates has managed to stay on top by providing various services to its travelers. The Skyward Frequent Flyer Program is already a success. As per the Scheme, the more one travels, the more he accumulates points and the more benefits her gets. This encourages passenger to increase the travel frequency. Though Emirates won¡¦t admit it, a good reason for their success can be attributed to the support it receives from the Dubai government and the other members of the Emirates Group.

Even Ryanair¡¦s low fare formula has also won numerous award in recent years like-

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