Apple Corporation wasn’t only about computers, it was also about culture. From its garage birth, Jobs and Wozniac engraved their personalities on the Computers culture, so much that their significance lasted longer then they did. This culture included a do-your-own thing as well as an ignore-establishment clause. This leads the way to a unique culture of rebels at work, right down to the pirate ship flag waving above headquarters. Scorning dress codes and formal meetings, Apples unique culture led to a few successful computer operating systems and a number of successful products.

The do-it-your-own-way culture did lead to some strife within the company, putting the inventive gear heads (engineers) and wizards (

 Advertising campaign using current customer testimonials showing favorable company image (this will be a big focus, however, not our main one, because word-of-mouth is the best)

We should keep our focus on the four main PCs, a notebook and desktop geared towards consumers and education customers, and a notebook and desktop targeted towards professional business customers. Developing a low-end product to compete with competitors should not be pursued at this point, so that we can keep our resources focused on the above product line. We do though, need to continue improving our operating systems and innovating supporting products/software, in order to remain competitive in the ever-changing technological industry. Research and development costs, however, should remain the same, and management should keep the focus on a small number of key new products being developed at any given point in time.

Some topics in this essay:
Strategies Apple, Advertising Campaign, Microsoft OSX, Jobs Wozniac, G4 PowerBooks, Apple’s Macintosh, Current Strategies, Apple CEO, Changes Apple’s, Timeline Task, retail stores, market share, ‘mac man’, product line, advertising campaign, remain competitive, company image, training program, gain market share, partnership compusa, operating systems, market share apple, sales occur in-store*, ‘mac man’ creation, reduced product line,