The Tyson Frozen Food two-page ad printed in the Aug. 26, 2001, coupon section of the Sunday Boston Globe uses a pretty, blond child and an appealing contest to convince mothers to buy their children Tyson chicken so their children’s school can get money. In an advertisement, if they are not sure if they’re going to attract an audience and when children are involved, the females they use are going to be a blond and the boy is going to be a redhead. Therefore in the ad, a blond girl is shown raising her hand right up front in the class. The female in the back is a little out of focus, possibly representing a Latino or Hispanic audience. The last child shown who is out of focus happens to be an African American. Though this ordering is in some form a stereotype of America, it is true in many ads. Since the ad is selling Tyson Chicken and it also includes young children, the ad’s desi
The advertising team catches the attention of the bored or busy reader by placing a “Back to School” sweepstakes on the second page of the ad. It states that someone can win $10,000 for her child’s school. The “Win! $10,000” announcement is emphasized in big and bold fonts. Also under the title, the descriptions are printed in bigger font than the other descriptions to allow the reader without any complication to read what the ad is all about. The ad motivates the reader to buy its product because it’s trying to tell the reader that not only is she going to buy food that her child would love but she will also be contributing to her child’s school funding. They think this is an effective ploy because it will keep the mother’s children healthy and win $10,000 for her school. Also another motivation is the coupon for the reader to save $1.00 when she buys Tyson’s chicken. The ad team uses a cute, ordinary girl to por
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