In his journal article, “Between a Hard Rock and Postmodernism: Opening the Hard Rock Hotel and Casino,” Kurt Borchard uses his experiences from one night in Las Vegas in conjunction with research he has done to make comments on society. One of the ideas that Borchard comments on is the commodification of the postmodern era. The concept that ‘real’ media is becoming unreal is also discussed in his ethnography. Borchard also talks about the ephemeral nature of the postmodern world. Acting as a participant observer, Kurt Borchard conducts his ethnogra
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