Business Plan
Establish GOLDEN CUP as the premier purveyor of the finest coffee in Russia while maintaining our uncompromising principles while we grow.The following six guiding principles will help us measure the appropriateness of our decisions: Provide a great work environment and treat each other with respect and dignity. Embrace the needs of our customers as an essential component in the way we do business. Apply the highest standards of excellence to the purchasing, sorting and fresh delivery of our tea. Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Recognize that profitability is essential to our future success. Given the gap in the market, Golden Cup has an opportunity to provide the Muscovites with a range of tea-shops with a product of the best quality, where nice atmosphere and a friendly competent service is at
The consumption of tea looks a bit different. The most popular brand here is Princessa Gyta. About 27% of the families drink usually this type of tea. Still Indian tea with an elephant and Maiskii Chai own 23-24% of the market.
Some topics in this essay:
Golden Cup,
Moscow Using,
Profitability Selling,
Kenya Indonesia,
Cup Tea,
GOLDEN CUP,
Distribution Considering,
Moscow Russian,
Sri Lanka,
Market Analysis,
golden cup,
target market,
buy tea,
indian tea,
brook bond,
cup tea,
golden cup tea,
advertising promotion,
maiskii chai,
marketing strategies pricing,
green teas,
thousand tones,
moscow golden cup,
strategies pricing profitability,
black green teas,
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Approximate Word count = 2179
Approximate Pages = 9 (250 words per page double spaced)
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