The following six guiding principles will help us measure the appropriateness of our decisions:

Provide a great work environment and treat each other with respect and dignity.

Embrace the needs of our customers as an essential component in the way we do business.

Apply the highest standards of excellence to the purchasing, sorting and fresh delivery of our tea.

Develop enthusiastically satisfied customers all of the time.

Contribute positively to our communities and our environment.

Recognize that profitability is essential to our future success.

Given the gap in the market, Golden Cup has an opportunity to provide the Muscovites with a range of tea-shops with a product of the best quality, where nice atmosphere and a friendly competent service is at

The consumption of tea looks a bit different. The most popular brand here is Princessa Gyta. About 27% of the families drink usually this type of tea. Still Indian tea with an elephant and Maiskii Chai own 23-24% of the market.

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