Government regulation and public awareness are external forces that have increased the social responsibility of business. But business decisions are made within the firm-and, there; social responsibility begins with the attitude of management. Two contrasting philosophies, or models, define the range of management attitudes toward social responsibility.

According to the traditional concept of business, a firm exists to produce quality goods and services, earn a reasonable profit, and provide jobs. In line with this concept, the economic model of social responsibility holds that society will benefit most when business is left alone to produce and market profitable products th

· 2000 U.S. Conference of Mayors' Recycling At Work Award

Hewlett-Packard Company is committed to conducting its business in an ethical and socially responsible manner. This commitment is consistent with the corporate’s objectives and is essential to sustainable business success. Their environmental goals are to provide products and services that are environmentally sound throughout their lifecycles and to conduct their operations worldwide in an environmentally responsible manner. To achieve these goals, the company has established the following Environmental Policy. All HP managers and employees are expected to support implementation of this Policy in accordance with their roles and responsibilities in the organization. Product stewardship: Design products and services to be safe to use, to minimize use of hazardous materials, energy and other resources, and to enable recycling or reuse. Pollution prevention: Conduct operations in a manner that prevents pollution, conserves resources, and proactively addresses past environmental contamination. Continual improvement: Integrate environmental management into business and decision-making processes, regularly measure performance, and practice continual improvement. Legal compliance: Ensure that products and operations comply with applicable environmental regulations and requirements. Stakeholder involvement: Provide clear and candid environmental information about our products, services and operations to customers, shareholders, employees, government agencies and the public. Inform suppliers of environmental requirements and encourage them to adopt sound environmental management practices. Foster environmental responsibility among employees.

IBM is committed to environmental leadership in all of its business activities, from its operations to the design of its products and use of its technology. IBM's corporate policy on environmental affairs, first issued in 1971, is supported by the company's global Environmental management system, which is the key element of company's efforts to achieve results consistent with environmental leadership and ensures the company is vigilant in protecting the environment across all of its operations worldwide.

Dell has been honored with several national, regional and statewide awards for its environmental programs and for its work in the community on environmental stewardship:

In contrast, some managers believe they have a responsibility not only to stockholders but also to customers, employees, suppliers, and the general public. This broader view is referred to as the socioeconomic model of social responsibility. It places emphasis not only on profits but also on the impact of business decisions on society.

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