Case Study
Upon reading this case study, I found myself disgusted with the advertising tactics of Union Tobacco, Inc. in marketing to young children in order to turn a profit. All too often in the world today do we see young children as targets for the ensuing of deadly habits. In a small, yet sorely needed attempt to curb these practices within the company, Karen, an employee at Union Tobacco, Inc., has made an effort to scuttle marketing ploys directed towards children. In this particular study, Karen is trying to convince Janet Moore to join the brigade within Union Tobacco, Inc. to help put an end to their unethical ways. Janet Moore recently obtained her MBA and is in desperate need of a job. Thus, Janet is considering Karen’s suggestion to apply for a marketing specialist at the firm. We find ourselves considering a number of problems and dilemmas as to decide what Janet “should” do. The first problem arises out of the simple fact that Janet Moore needs a job. Considering the fact that any position within Union Tobacco, Inc. does not even come close to being her dream job, Janet must realize that this may be her only job opportunity forthcoming. The one benefit of this job would be that J
anet might be able to help put a stop to advertising campaigns aimed exclusively towards younger children. 9. Snuff users are more than four times more likely to develop cancers of the mouth and fifty times more likely to develop specific cancers of the gum and inner cheek. 7. Young users who begin with the lower nicotine products graduate to the company’s best-selling brands. An alternative to the aforementioned “solution” would simply be to not take the job at all. This would mean no work or source of income for Janet Moore. This also means that someone without good intentions may end up with the job making the situation worse. Someone without concern for society as a whole or the youth of America may use any means necessary to be rich, happy and unsuccessful. As disgusting as this sounds it is most definitely what could possibly happen.
Some topics in this essay:
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IX Conclusion,
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Approximate Word count = 1780
Approximate Pages = 7 (250 words per page double spaced)
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