When Lamar Muse, Southwest’s president, resigned in 1978 because of differences with King, Kelleher assumed control. An industry maverick, Kelleher introduced advanced-purchase Fun Fares in 1986 and a frequent-flier program in 1987 based on the number of flights taken instead of mileage. He gained attention in 1992 for starring in Southwest’s TV commercials and for arm wrestling Stevens Aviation chairman Kurt Herwald for the rights to the “Just Plain Smart” slogan. When southwest became the official airline of Se

 Another opportunity would be if SWA could alter their point-to-point routing system into a hub-and-spoke system, allowing them to also lower costs.

 24-hour emergency medical service available to its in-flight customers

 Return on Assets is above the Industry average at 2.95%, which is their profit per dollar of assets.

Annual sales are about average for the past three years, which is very good for the size of the company that they are running. Gross Profit Margin fell a little from the September 11 attacks but still was above the industry average of 52.37%. Their Net Profit Margin is doing exceptionally well at 4.89%, which is there after tax profits of per dollar of sells. Return on Assets is above the Industry average at 2.95%, which is their profit per dollar of assets.

Some topics in this essay:
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