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Changing Attitudes Towards Colour

Before 1900 colour was less important than form. After 1900 colour creates form. There was a big impact in graphic design. In the 19th century graphics was based on poster art. The form was very organic (art nouveau). After 1900 there was a move towards geometric form and abstraction. Shapes started to permeate into graphics. Neville Brody’s work is very geometric. Balance and order started to appear in magazines. Colour is expressive and a sign. All art and design is a system of signs:-Semiotics. As an artist I would encode signs.

Signs → Transmitted → Receiver → Decode signs

Some topics in this essay:
Post Modernism, Russian Constructivists, Encode Signs, Towards Colour, Sottass Jr, Derain Maurice, Gogh Fauvists, Neville Brody’s, Personal Connotive, Fauvism Fauvism, encode signs, henri matisse, art design, andre derain, 1900 colour, attitudes towards,

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Approximate Word count = 471
Approximate Pages = 2 (250 words per page double spaced)

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