CHE GUEVARA: HERO UNDER FIRE
“Ever onward to victory! Our country or death! I embrace you with all my revolutionary fervor” (Guevara). These words of Ernesto “Che” Guevara bid farewell to Fidel Castro in a letter written to him after long and turbulent times. The life of Che was one of rebellion, liberation, and revolution in which all of his blood, sweat, and tears went into. He was a man that could identify the problems with society and act on them and he lived his life to correct its ailments. These activities in Cuba and other third world countries have brought Che to be probably more renown than he could ever have imagined in his own time; millions of people look up to him as a symbol of the quest for independence and freedom (Dorfman, 100: Heroes...). However, with fame comes many detrimental consequences that have nearly turned a man of liberty and anti-conformity into a “pop” icon of fashion and marketing. Ernesto Guevara, a symbol of revolution and liberty, is regarded by many as a hero and a legend for his unique personality, actions, and ideas, but the exploitation of his image in pop-culture and marketing must be put to a halt, for these degrading acts undermine his true beliefs and personal convictions.
Taco Bell is using a national hero and symbol of revolution to sell a new “revolutionary” food product! How far will society sink in order to satisfy the all-mighty dollar? It is apparent that Guevara has come to be a very recognizable person, for he has become a pop-icon and its “cool” to “be down” with Che. Sadly enough, the Marxist revolutionary has become part of the capitalist power that he had died fighting. Many know of him but few understand the man and legend that is Che Guevara and in order for his exploitation to be stopped, the public must be informed. late ‘60s; I can remember fervently proclaiming What Che is best known for - his revolutionary image - did not really come into play until later in his life. During times of incapacitation from asthma he would read many important pieces of literature on socialism, Marxism, and other related materials. His interest continued to flourish even more after numerous trips and adventures in northern South America. However, most important was the addition of a highly influential period in Guatemala during the CIA-aided fall of the Arbenz government. After witnessing this, Che devoted himself to socialism. Che led a life of selfless social dedication. Some people, such as Jean-Paul Sartre, say, “Che is the most complete being of our age” (www.geocities.com). These people are aware of the importance of protecting Che’s true image from any capitalist exploitation. As stated in the New York Times,
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Approximate Word count = 2129
Approximate Pages = 9 (250 words per page double spaced)
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