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Citigroup Inc.

Objectives and Goals of the Company 2

Internal Structure and Operations of the Company 5

External Environment of the Company 6

The Dow Jones Diversified Financial Index 6

Competitive Factors within the Industry 7

Suppliers of Raw Materials and Services 7

Potential Entrants into the Industry 8

Strengths and Weaknesses of Competition 8

Market Opportunities and threats to the Industry 8

Citigroup Inc. travels under an old umbrella and pours on the competition. Predecessor Travelers Group was founded in 1864 by businessmen in Hartford, Connecticut. Travelers soon added life insurance, annuities, and liability insurance; in 1897 it issued the first auto policy. It later added group life, and so


We value a workplace where bureaucracy is discouraged, entrepreneurial thinking is fostered and decision-making is streamlined by an "open-door" management style, diversity is embraced, particularly in light of our globality, employees think and act like owners because we ARE owners, mistakes are tolerated, admitted and addressed before we become real problems, people are promoted on their merits rather than on their tenure, and rewarded for their performance within the context of what we can personally control or influence, people treat each other with mutual respect and dignity, people truly feel that, no matter how large we grow, each and every one of us can make a difference.

Chairman & CEO, Global Corporate & Investment Bank

Managing Partner, Zankel Capital Advisors (General Partner, High Rise Partners, L.P.)

Chief Operating Officer, Citigroup Corporate Secretary

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Approximate Word count = 3304
Approximate Pages = 13 (250 words per page double spaced)


  

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