Coke V Pepsi Experiment

You are in a restaurant and you ask the waitress for a Pepsi. Is it really Pepsi? Are we positive that given the chance, we could accurately assume that the brand we tasted is exactly the brand of cola that we asked for and poured in to our cup? Could the owner of the restaurant taken the opportunity to buy a cheaper cola, and given you that one instead? It seems reasonable to believe that most people could tell the difference between two colas (e.g. Coke, Pepsi). What we might ask ourselves is, if advertisement and their preference in cola could influence their accuracy.

In an early study Pronko and Bowles, (1947) suggested that the identification of brand of Cola is not a function of the physico-chemical properties of the colas but a matter of using an available name or label for it. A group of participants were given samples of four different brands of cola (Coca Cola, Pepsi Cola, Royal Crown Cola and Vess Cola) and when asked to identify them, Pronko and Bowles found that there was an inclination to use only the most familiar brands in the naming response, Coke, Pepsi and RC, the fourth brand was misidentified for one of the other three. In a second group, participants were given four s

We found no significant results between sex and the ability to tell the difference, p=0.863, we would expect this to happen by chance alone more than one percent of the time, p>.001. All other comparison between male and females showed no significant results.

People who do not smoke are more likely to recognize the difference in taste from one brand of cola over the other. Pursell, Sanders, Haude (1973) found that smokers have a decrease sensitivity to bitter taste, which results in an increase sensitivity to the sweet taste and this could decrease their ability to make the difference between two sweet colas.

The only difference between smokers and non-smokers is that smokers drink a greater percentage of Coke (M=60.8) than non-smokers (M=45.1), t (75)=2.09 p=0.039.

Younger participants were more likely to correctly identify the colas r=-.32, p

It also seems reasonable to think that the chemical composition of the colas may make a difference in people recognizing the brand of cola. While using the 1985 Coca Cola company’s decision to change the formula of Coke, Dubow and Childs (1998) tested and found that if an absolute change in the Coca Cola’s formula is use, participants would be able to distinguish the difference in taste, but they also found out that if the change is gradual over time, we would not be able to sense the difference.

Some topics in this essay:
Coca Cola’s, Pepsi Coke, Pepsi RC, Sanders Haude, Castellan Brooks, Results Sex, Participants Participants, Coke M=608, Procedure Participants, Pronko Bowles, brand cola, cola consumption habits, consumption habits, coca cola, pepsi coke, cola consumption, coke pepsi, able identify, brand names, participants able, tell difference, coke bottle label, significant results smoking, woolfolk et al, found significant results,