Confessions Of A Merchandiser

1st January 2016, times where technology is changing your life. It is making your home safer, protecting your kids and making this world a better place to live or making you redundant. Remember the times when we all thought the future belongs to knowledge workers, where bankers, investors, marketers, and merchandisers will earn many more times than a skilled manufacturing worker or a pizza delivery man.

In retrospect I must confess, I was as blind as everybody else was at that time. I joined an expensive program of merchandising and marketing management at one of the leading national institute. To be honest I was also lured by the great future of knowledge workers in future, growing empire of Wal-mart and organized retailing. Anyway, who can bet against it in those days.

It all went well till 2008 A.D , when the whole thing turn

Some topics in this essay:
E-marketing CRM, Rudy Puryear, , Gary Hamel, marketers merchandisers, major consumers, personal market, concept personal market, convenience economy, concept personal, marketing management, web technology, information technology, location bound, knowledge workers,