Consumer Advertisment
Consumers have so many choices to make compared to ten or even twenty years ago. Today as always, business growth depends heavily on loyal customers who return because they are satisfied with the product and/or service they have received. But first companies have to bring consumers into the stores. The companies bring consumers into the store by marketing their product. The average consumer would probably define marketing as a combination of advertising and selling. It actually includes a good deal more. Modern marketing is most simply defined as directing the flow of goods from producers to customers. In order to answer this question fully we must define consumer goods which means goods that are used or bought for use primarily for personal, family, or household purposes. The paper outlines the contributions of marketing through fast moving consumer goods. Promotion, which works hand in hand with marketing a product, allows the product to be relayed to the right consumer through campaigns. A Market research must be completed to find a target audience which is used for promotional and advertising reasons. The last part of the scheme is the actual advertising of the good which pulls the consum
While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market (Huddleston, personal interview, 12 Feb. 2003). In conclusion, the client above used this information to evaluate the effectiveness of the advertising. They determined that the advertising was memorable, but that the public tended not to recall the message the client was trying to portray. They were able to make changes to the advertising to better communicate the intended message. All of these types of marketing are attempts to find and reach the elusive and demanding consumer. However, one of the most interesting of these responses is it grows out of the certainty that the only way for marketing to be effective with the consumer of today is to drastically change and become rebellious. The marketing techniques, advertising, and promotion used by today’s companies help consumer goods and services sell quickly. er into the store. Marketing has had an influential impact on fast moving consumer goods through abroad range of activities including, promotion, market research, and advertising. Promotion is used to communicate information about goods and services to target market audiences thereby facilitating the exchange process and plays an important role in informing, educating, persuading and reminding customers. Today, media is so integrated into the society that it dominates the culture. Therefore, media presence is crucial in influencing consumers. The worlds’ cultures are growing increasingly visual (Matthew 5-6). People spend less time reading and more time watching. Advertisers want to engage the viewer using highly simplified concepts that are a fusion of visuals and words. They want their ideas to communicate linguistically in seconds, yet stay imprinted on the mind of the buyer. “Companies need to avoid the mistake of setting customer expectations too high through exaggerated promotional claim since this can lead to dissatisfaction if performance falls short of expectations”. (Jobber 12)
Some topics in this essay:
Advertisment Consumers,
Mowen Minor,
Florida California,
Coopers Lybrand,
Paul Simon,
Taster's Choice,
ESPN/ABC Internet,
Maxwell House,
Instant Culture”,
Hills Brothers,
marketing research,
feb 2003,
personal interview,
12 feb,
personal interview 12,
12 feb 2003,
interview 12 feb,
interview 12,
huddleston personal interview,
huddleston personal,
market research,
target audience,
internet advertising bureau,
marketing techniques,
stores purchase,
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Approximate Word count = 2125
Approximate Pages = 9 (250 words per page double spaced)
CUSTOMER SERVICES
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