Fast food affects a community in many aspects. It is mainly geared towards the younger end of the market. The preparation and service times are relatively quick in case of fast food. Fast food can be clearly distinguished from snack/confectionery items by its perishable nature.

Broad objective: To develop a consumer behavioral profile for the fast-food industry.

 To know briefly about the fast food industry.

 To identify the consumer characteristics of the fast food industry in Dhaka.

 The group influence regarding fast food.

 To identify the motivational factors that influences the fast food customers.

 To see the perception of consumers between any two fast food regions of Dhaka.

 To find the situational influences that affects the fast food buyers.

 To identify the evaluative criteria that the consumers use for selecting fast-

The research is exploratory in nature. The study mainly covers the customers of fast foods of Dhaka City.

Some topics in this essay:
Dhaka City, City Sample, fast food, EVALUATION CRITERIA, Food Fast, Fast-Food Industry, Objective Broad, Objectives Broad, Population Population, Reference Influence, Calorie/ Fat, fast food industry, food industry, dhaka city, fast food outlets, food outlets, food shop, fast food shop, baily road, fast foods,  identify, colleagues/ family, consumers fast food, fast food consumers, elephant road,