A half-century ago advertising was a science and consumers were the marketer's unsuspecting subjects. Instead of accepting this status quo, Bill Bernbach founded DDB with a different point of view from any other advertising agency. He insisted that communications were an art form - something best practiced with wit, humor, intelligence, and an honest respect for the customer. In short, Bernbach took the industry from science to humanity.
A half-century later, DDB faces a new industry that is similar
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