Michael S. Dell, founder of Dell Computer Corporation started is career in his dorm room of University of Texas at Austin with $1000 in capital. And now he is the chairman and CEO of an $18 billion company, which is the second-largest manufacturer and marketer of computers in the world.

Since a very early age, Michael Dell has been keen to do things that involve fewer processes as possible. For instance, when he was in forth grade, he wanted to take Exam for High school diploma. And when he became a college student, his intention was to find out a way to sell computers to end-users without having them to pay high prices to whole-sellers and retailers. Thus, Mr. Dells’ mission became to sell high-performance computer system directly to the consumer.

The Dell Computer Corporation was founded in 1984. The moment business had started; it was growing so fast that in every couple of months, they were moving to fulfill endless purchase orders. It was less than a year (1985), the company had moved into 30,000-square-feet building. In 1986, company hired Lee walker as president w

One of the drawbacks the company is facing today is falling profit margin. In 2002, earnings before extraordinary items at Dell were $1.25 billion. The profit margin is lower than the level the company achieved in 2001, when the profit margin was 7.0% of sales (PC World). May be the company will recover from the loss. But most important is to keep up with the growing technology in computer hardware. Some customers are having hard time to upgrade their computers specially the ones who have Dell PC’s, because these PC’s are not up to date to work on Microsoft XP edition.

6. Feedback from customer .05 3 .15

3. Emphasis on providing best customer

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