When you market you match your business and your product or service to your customer’s needs and wants

 What is the difference between Selling & Marketing?

 What is the difference between customer focused and selling focused?

 How do you identify the needs of your customers?

 your competitor – both direct & indirect

 how to use research to quantify the market size

 the importance of knowing everything about your customer

 the difference between Secondary and Primary Data

 6 step research process – Identify Problem, Conduct Situation analysis, Informal Evaluation – Secondary Research, Formal investigation – Primary Research, Analyze Data, Conduct Follow Up Research

 the difference between Qualita

 the internet as a means of distribution

 financial accounting & managerial accounting

 product costs - fixed, variable and contribution margins

 that market research is the beginning of fostering client relationships

 the mportance of Product Innovation

Some topics in this essay:
Cost Plus, Promotion Chapter, Price Chapter, Marketing Chapter, Product Chapter, Viral Marketing, Research Chapter, Marketing Mix, Understanding Marketing, Owners Equity, understand ,  difference, research ,  importance, low cost, market research, marketing mix,  low cost, 4 p’s, product development,  types,  4 p’s, target market , market research , distribution channel ,