George Eastman founded Eastman Kodak in an effort to develop cameras and film. Company Profiles for Students relates the history of this company to its readers. In 1888, Eastman Kodak Company, then known as the Eastman Dry Plate and Film Company, made the first commercial camera. From there on, the company introduced various new products and technologies such as sheet film, 16 mm motion picture film, and a Kod

Eastman Kodak has experienced a downtrend which may give future investors uncertainty about investing in this company. According to the S&P, Eastman Kodak has experienced a decrease in revenues in 2002 due to a decline in consumer buying in the economy. Reuters reports that Kodak believes once the U.S. economy recovers, annual revenue growth should increase 3% to 5%. The analysts at Motley Fool believe the stock in Eastman Kodak should show improvements, especially if the economies around the world rebound. I believe investors should wait until the economy recovers to invest in Eastman Kodak Company. I believe the events of September 11 have greatly impacted the film industry. I think people have not traveled as much and thus have not taken as many pictures since then which has hurt the film industry. However, once the economy shows improvements, I believe investing in Eastman Kodak would be a wise choice because the stock will increase in value as more people begin to travel and take pictures again.

Eastman Kodak Company has experienced some difficulties as well as successes over the past five years. The price wars Eastman Kodak was engaged in with Fuji Photo Film Co., Ltd. in the late 1990s significantly affected its sales. According to Company Profiles for Students, Kodak’s sales were $14.5 billion, a decrease of 9% in 1996. Between April 1995 and April 1998, Eastman Kodak’s stock fluctuated from a high of $95 to a low of $55. This source also states that in 1998, to combat its losses, Kodak decreased its spending on development and research by around $125 million. In addition, to promote their products and increase their sales, Kodak launched the “Share Moments. Share Life.” campaign. According to Business Wire,

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