Emirates Airlines

 
 
Ryanair is headquartered in Dublin, Ireland and operates a low-fare, no-frill scheduled passenger airline. Ryanair serves short-haul, point-to-point routes between Ireland, the United Kingdom, and continental Europe, making Ryanair Europe¡¦s largest low-fare airline. It has destinations in 13 countries with 76 low-fare routes. Its fleet consists of 21 Boeing 737-200s and 21 737-800s. Launched in 1985, Ryanair¡¦s growth has been extraordinary. Ryanair currently employs a team of 1500 people and will carry over 13 million scheduled passengers in the current year (2002). In 1986, Ryanair broke the high fare cartel, which was then operated by the two state airlines Aer Lingus and British Airways in the Dublin-London route. The first four years Ryanair was carrying 600,000 passengers annually, but had managed to lose 20million pounds.

Under a new management team, headed up by Michael O¡¦Leary, a major overhaul of the airline was undertaken in 1990/91. With Ryanair re launched as the very first new breed of ¡¥Low-fare, no-frill¡¦ airline, adapting the formula so successfully pioneered by south West Airlines in the U.S, non profitable routes were eliminated, the network was cut back from 19 to just 5 routes

 
 
Below are additional random excerpts from the paper...

5. Web site of ¡V Morgan Stanley Dean Witter.

With the world in an official recession, 2001 was already a difficult year for the airline industry. But the tragic events of September 11th plunged the airline industry into its worst-ever year, with a number of revered names threatened with collapse and erstwhile profitable companies making record loses. No airlines were immune. Global passenger traffic declined by 4% and cargo by 9% in the aftermath of September 11th. In sum, the world airlines lost some U.S$ 12 billion during this period and, together with the manufacturers and the wider travel and tourism industry; hundred of thousands of employees became redundant. According to research by the World Travel and Tourism Council, global travel and tourism demand declined by 404% in real terms in 2001 and is expected to fall by another 3% in 2002. One major concern of all airlines after September 11th is the expected rise in aviation insurance.

1. Exploring Corporate Strategy, 6th Edition, Gerry Johnson & Kevan Scholes, P.870



Some topics in this essay:
Comparatively Emirates, West Airlines, Michael O¡¦Leary, Airline Industry, B777 A330, Ryanair September, Ryanair Europe¡¦s, Ryanair Emirates, FY03 FY04, Airline ATVC, september 11th, low fare, airline industry, middle east, british airways, web site, aftermath september 11th, travel market, travel tourism, michael o¡¦leary, ryanair emirates, forms transportation traveled, 2002 ryanair announced, low fare formula, ryanair¡¦s low fare,
 
   
Approximate Word count = 2641
Approximate Pages = 11 (250 words per page double spaced)
   
 
 
 
 
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