ENHANCING COMMUNICATION TO IMPROVE PRODUCTIVITY, RETAIN EMPLOYEES, AND GAIN MARKET SHARE

Paper Rating: Word Count: 1713 Approx Pages: 7

ENHANCING COMMUNICATION TO IMPROVE PRODUCTIVITY, RETAIN EMPLOYEES, AND GAIN MARKET SHARE

Here is the report you requested on May 14, 2002 on enhancing communication to create a stronger customer base, and retain employees.

Your assumptions were correct, there needs to a better communication policy and Gosh Enterprises. No business is immune to terrible communication whether it's between customers or employees. In the long run better communication would be an investment for Gosh Enterprises.

Gosh Enterprises problem with communication can easily be fixed. The solution seems rather clear: implement a new enhanced communication program, have your staff get to know one another, and have your staff greet the customer as if the were the only one.

There is no magic wand to wave to enhance communication at Gosh Enterprises. This effort will need to be addressed at all levels of operation. Moreover, good communication only leads to more trust and productivity.

Thank you for the opportunity to work on this assignment. We have learned many things. If you have any questions about this report, please feel free to contact us.

Executive Summary . . . . . . . . . . . . . . . . . . .v

Organizational Communication Skills and Hurdles . . .v

Communication Skills . . . . . . . . . . . . . . . . v

Introduction . . . . . . . . . . . . . . . . . . . . . 1

Purpose, Scope, and Limitations . . . . . . . . . . 1

Sources and Method . . . . . . . . . . . . . . . . .1

Report Organization . . . . . . . . . . . . . . . . 2

The Need For Organizational Communication . . . . . . .3

Communication Skills . . . . . . . . . . . . . . . .4

Communication Hurdles . . . . . . . . . . . . . . . .7

Summary . . . . . . . . . . . . . . . . . . . . . . . 9... Continue Reading