We believe there is a vast need for empathy training in the health care arena, particularly for the doctor of oncology. Our team has developed a comprehensive marketing plan to provide a service which will alter the disturbing attitudes toward cancer patients by doctors who specialize in oncology. One of our team members has first hand experience as a cancer patient and has been through the wringer with some

With a changing economy and rising cost of health care, the methods and channels of distribution may vary. By distributing pertinent information to the medical profession and patients we hope to significantly alter the outcomes of the physician/patient relationship by enhancing quality care. Our mission is to ensure a more sincere and empathetic healing process to patients by providing simple, humane, essential tools to help guide the physician/patient relationship to the most viable road to recovery.

21 March 2002: 30 May 2003 .

The trend of today’s physician is somewhat dictated by a different code of ethics and standards from twenty years ago. We feel the price of our service is somewhat contingent on “reasonable and customary” fees dictated by insurance companies.

We believe empathy has been dissipating from the medical profession in general for years now. We would like to market a class on empathy skills focused directly at oncologists, or provide the consulting service to assist them in this endeavor. This class will train, or at the very least, set some guidelines for this area of the medical profession to follow when dealing with a cancer patient’s emotions. Moral and ethical issues will need to be addressed to provide this service to cancer patients.

Some topics in this essay:
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