Fiats models, which flooded the pre-war Italian market, consolidated Fiat’s focus on small, inexpensive, and efficient automobiles. Professor Vittorio Valletta, who followed Angelli as CEO concentrated on the lower segments of the automobile industry, because he thought it was safe and appropriated strategy. Vittorio combined low cost automobile concepts, lean, simple designs, and substantial investments in advanced production technologies. Giovanni Angelli nephew of senator Angelli replaced Valletta. He strongly felt a need to modernize Fiat and enhance its competitiveness at the international level. For the first time in Fiat’s history, Angelli brought in consultants, who helped with the modernization of Fiat’s managerial systems, including the implementation of major organization chang

The Uno will employ innovative technologies and be mass-produced. Because of market conditions Fiat find a way for the Uno to be economical, and therefore simple, while innovative, with a design rich with personality and comfort, while being lean and focused on the essentials. The design achieved five critical objectives comfort, reliability, functionality, fuel efficiency, and spaciousness. In its most essential form, the philosophy of the car was based on its use of space. Although a subcompact, or “B segment”, car, the Uno was to offer the internal space of a large automobile while still being modern, innovative, and aerodynamic.

The Uno was introduced in 1893 and became on of the most successful automobiles Fiat had ever manufactured. The car was efficient, spacious, and modern; its design was lean, simple and reliable. These elements combined coherently create the quintessential Italian car of the 1980’s.

This emphasis on automaton and productivity was coupled with an aggressive development strategy aimed at offering a “full-range” product line that covered every segment and function. Fiat focus on a small number of flexible model platforms could extend each of these through a number of derivates products. Each platform would be offered with a large variety of

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