E-tail Vs Retail: Best Buy
When customers are asked to compare between shopping through the Internet or shopping at a retail store, the answer is always conclusive. They rather shop at a retail store than the Internet. Why would customers prefer shopping at a retail store? Is it because they do not trust the Internet? Is it because the store is a more rewarding and profitable experience? This may all be true but I believe that many retailers are using the Internet as a means to get customers to visit their stores. In my paper I will compare Internet and store marketing strategies using Best Buy as an example Statistics prove that a better shopping experience is directly proportional to repeat business, therefore, I visited both Best Buys website and the store to compare my shopping experience. My goal was to find enough evidence by comparing concrete criteria to determine which one was a better shopping experience the Internet or the store experience. I have separated my findings into four general categories: Product Pricing & Selection, Promotions (Special Offers), Marketing Communication and Customer Relationship Marketing, I randomly selected ten different Best Buy products from different departm
Based on my reviews of the web site and my visits to the Best Buy store, I conclude Increase data mining efforts to increase purchasing experience both in the Internet and in the stores. Accomplish this goal: In Best Buys’ Internet site, there is no personal selling, a customer has to keep navigating the site or wait for an email, while at the store the sales person offers suggestions clarify warranty and support. Just as in the store, offer comparative shopping options by asking for customer preferences. in store salesperson, the chair alone is worth a $250 savings. Best Buy offers product shipping is convenient. The customer can select the store where he would like to pick up the product(s). I believe that shipping the product to store is not only more cost effective (because bulk shipping discounts), but also the customer will have another interaction with the store therefore increasing the chances to purchase again. purchasing items in the store versus on the web site. For example, a customer can
Some topics in this essay:
Communication Advertising,
Store Internet,
Cookies Buy,
Retail Buy,
Sony Camcorder,
Buy Internet,
Return Policy,
Registration Internet,
Conclusion Based,
GE Smooth,
web site,
internet store,
credit card,
data mining,
internet stores,
buy store,
shopping experience,
personal information,
stores internet,
major appliances,
buy credit card,
increase data mining,
postal mail email,
purchasing experience internet,
stores internet example,
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Approximate Word count = 2146
Approximate Pages = 9 (250 words per page double spaced)
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