Funnel Analysis Of United Airlines

Less than a generation after the Wright Brothers flight, entrepreneur Walter T. Varney launched his “air mail” operation on April 6th 1926, marking the birth of commercial aviation in the United States. Varney’s operation was a predecessor of United Airlines and this venture marked the birth of the airline. During the 1920’s United was a conglomerate of aviation related companies, eventually the U.S. government forced United to divest itself of all its non-airline affiliates and in 1930 United was free to establish its own course in commercial aviation. During World War II United trained more than 7000 ground crew members for the U.S. military forces and modified 5,736 bombers at its maintenance facility the Company also flew more than 7,000 flights across more than 50 million miles during its Pacific and Alaska airlifts. In all United transported more than 156,000 military personnel, 8,600 tons of freight and 9,200 tons of mail during that period. In the following decades United experienced several transformations with the introduction of the jet age and the deregulation of the airline industry. As th

In addition, eliminating over 90 older model aircraft reduced the fleet. Presently, the fleet consists of 47 A319, 86 A320, 158 B737, 44 B747-400, 97 B757, 55 B767, and 56 B777. The total operating fleet is 543 jet aircraft with an average age of 8 years. There are 9802 pilots, 21,441 flight attendants, 12,455 mechanics, 21,190 airport operations personnel, 5,000 international personnel, 2,500 cargo personnel, 4,000 salaried management personnel, 4,400 reservations personnel, and other groups totaling 81,327 active employees. By the end of December 2002, these numbers would be drastically reduced as United moves towards implementing its Economic Recovery Plan (ERP) and dealing with the prospect of Bankruptcy.

Comfortable: Among the comforts that United offers customers are Economy Plus seating, the United First Suite, and a large network of Red Carpet Clubs and lounges.

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