From our research of Gap Incorporated we believe that the company as we know of it today is the result of emergent strategies. We believe that Gaps goal in the beginning was to offer clothes for the local market and to do so successfully. Since Gap started back in 1969, we find it hard and almost impossible to believe that Gaps intended strategies could be realized. Business is so unpredictable that many top business decision

Gap Inc. has three different stores. These include The Gap, Banana Republic, and Old Navy. There are approximately 3,800 stores throughout the world. Stores are located in the United States, Canada, France, Japan, Germany, and the United Kingdom. All three stores also have Internet sites where the consumer can purchase all products sold in the stores. This is a major strength for the company. People can purchase any product from the stores from the comfort of their own home. This proves to be a major benefit because it not only lets existing customers to shop from home, but it opens up new channels for consumers that would not otherwise shop at the actual store.

Evaluation: efficiency, quality, innovation, and customer responsiveness.

To catch the customers eye Gap Inc. is aiming to “bring a sharper point of view to how they market their brands, and design and merchandise their products”(Annual Report, pg. 2). They are looking into unique methods of advertising, catchy store displays, and new-age packaging.

The four main stakeholders of Gap Inc. are its customers, stockholders, employees and suppliers. The strategies of Gap Inc. are in constant flux to meet the demands of all its stakeholders to the best of its abilities.

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