The function of an international HRM is more complicated than that of a domestic HRM. What makes it more complicated? The differences between countries in the labor markets, culture, legal systems, and economic systems often complicate matters. An expatriate manager can be added into the HRM functions. The expatriate manager is a citizen of one country who is working abroad in one of the firm’s subsidiaries (Hill, p. 564).

There are always legal risks involved in any company whether it is domestic or international firm. Legal risks may include in adequate contracts, lack of protection on property and employment issues. Legal risks might be defined as the likelihood that

India is a complex country, and those arriving here to do business will discover that the path to success is often, not very smooth. The following tips will give them an idea of the workings and business norms in practice here.

Advertising on the internet is the most cost-efficient way of reaching customers all over the world including ones own country. Indian advertising agencies need to wake up to the challenges posed by global economic trends and emerging interactive technologies like the Internet, Indian companies need to pay attention to characteristics of the new economy like open standards, digitalization, and volatility, as Internet-based communication offers "tremendous new opportunities for Indian companies via media convergence and re-intermediation." This also requires Indian advertising agencies to pay attention to the importance of online market research, since new media like the Net are bound to affect people's perceptions of advertising. The challenge for Indian advertising agencies in the coming years is to be able to target the rural market as well as the sophisticated urban market that may have Internet access.

In our analysis of India as an emerging market we found that the country is ripe for technical expansion. There are numerous other companies flocking to this region for its manufacturing and development potential. The country has a highly educated population of technology savvy individuals, which leads us to believe that the market is technically ready for e-business.

Advertising in India is a highly competitive business. Today with the increasing consumer awareness no business can survive for long without advertising .with growing business competition it has become necessary to ensure right media mix to each target audience. Today, advertising agencies are precisely taking care of consumer needs and provide creative designs with concept & ideas.

When expanding in India The Pillow Company will utilize Professional Consultants from one of the major OEM’s like IBM. The opportunity to expand business into India creates a need for IT growth and with the e-business strategy it is all the more important to have a secure and stabile IT environment. By using OEM’s consulting processes the company can develop a competitive e-business strategy. “Using skilled consultants to help transform your business in a rapidly changing business world where new companies are emerging and existing competitors are creating new business models, companies are leveraging Web technologies to create value propositions for their customers, streamline operations and extend their enterprise to suppliers and business partners. IBM Strategy and Planning Consulting for e-business facilitates this transformation process. With the explosion of Web enabled technologies, we help you focus on what your e-business strategy should be and how to build, implement and reap the rewards of a successful e-business transformation plan. We can help you take your business beyond traditional models and create new models suited to your needs.”(www-3.ibm.com)

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