Full time employees spend almost 40 hours a week, or even more, in their work environment. The work environment and culture of an organisation will have an effect on the attitude that an employee has of their job. Obviously, the basic physical needs of an employee should be met in order to make the employee comfortable. The appropriate working equipment must be supplied and equipment that is not directly related to the job should be provided. This may include appropriate lunch and washing facilities. Without these physical amities, the working environment is not a pleasant space to occupy, and employees are more likely to be

Effective internal communication also has an effect on employee attitudes in by allowing the employee to be heard and providing the employee with the information they require to complete their work. Maslow’s hierarchy of needs is relevant. An employee’s need for social acceptance, to be part of a group, and esteem needs of attention and recognition, are gained through communication. (Daft & Marcic 2001) Gustafson (2001) suggests that by keeping their employees fully informed about the organisation's activities and direction, and by seeking and incorporating employee input and opinions, a strong connection between their employees and the organisation can be established. In order to promote job satisfaction and loyalty, feedback must also be conveyed back to the employee. Employees will feel both accepted and respected.

The factors of employee satisfaction and loyalty are extremely important to managers and organisations, especially those practicing customer relationship marketing. Although the tie between job satisfaction and productivity isn’t as strong as once believed, the tie between job satisfaction and customer satisfaction is solid. Strong customer satisfaction can affect profit and long-term success. Employee behaviour is controlled by attitude. (Daft & Marcic 2001) The belief that employee and customer satisfaction are related is shared by many successful businesses. Maritime Life, a successful Canadian life insurer, considers “employee satisfaction is at the root of customer satisfaction” (Vu 2003, p1) As suggested in the case study, product and service features are no longer enough to le

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