HOW CAN THE CHICAGO BEARS ENCOURAGE MORE PEOPLE TO BUY TICKETS AT THE NEW STADIUM?

The first way to market the ticket sales for the new stadium is through the recognition of accomplishments of recent high school or college graduates. Special prices should be allowed for season as well as individual ticket sales. Along with looking good in the eye of the public, it will also encourage participants to purchase tickets in the following years. This will in turn promote friends and relatives to purchase tickets to accompany the recent graduate, and will hopefully gain an appreciation for live entertainment. Once the new ticket holders are able to be part of the crowd at a live NFL game they will realize how fun the event is.

The second approach to marketing for the new stadium is targeted toward fathers who want to pass on the tradition of rooting for the Chicago Bears to their sons. One game throughout the year tickets should be a

The father and son duo are looking for more than just a great game played. They want to achieve a bond that only a father and son may share. As stories are passed on from generation to generation, each of them knows they share something in common, a fan of the Chicago Bears. This is one link between two, three, or possibly even four generations that is worth sharing with one another. They all have been raised to root for the same team over the years and also to believe that the Bears might be National Football Champions. With each game attended, there is always a feeling of whether this year will be the year or not. Some feel that this ability to watch the game live is a symbol of success and others should look upon you with envy. Even though this duo of father and son are not concerned with jealousy, thy do look forward to their first steps into the new stadium together. Upon entering the field where this grand battle will take place, the fresh scent of brats and beer fill the air affecting all who pass. When watching the players perfect their final motions and stretch all limbs for agility and power, there is a rush of excitement that circles the crowd. Even though you are surrounded by thousands of others, it seems as though the only people at the game are you and your son. Being able to talk with one another about each player as they pass by is a great feeling in its own way. As quickly as possible, you each scan the field talking in short phrases about as many things as you see. The father may feel that he is fifteen years old again experiencing the same things he did with his father twenty-five years ago. It seems not that long ago after all. Everything is exactly as he remembered. As the game is played and each quarter passes the bond between father and son grows making the confidence seem visible. The enjoyment that is attained from a NFL game is life-long and will be thought of often.

A way the Chicago Bears can promote the purchase of tickets is through special game day celebrations. One day may include a father/son day which includes two ticket purchases to fathers and sons at a discounted rate. This will allow anyone with a family who wants to go to a NFL game the ability to afford it. Many people would take advantage of the discounted price while at the same time be able to share the common bond between the father and son. Special activities could be directed towards the celebration of the Chicago Bears and the father and son bond prior to the game. This could be an all-day activity that both could look forward to every year.

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