HTI is currently located inside of Margaret Hamilton’s two-story Victorian home in Cambridge, MA. In June 1993, HTI employed eight full-time employees and 2 part-time employees to help with technical data. All employees, including Margaret Hamilton, are responsible for all the support functions of t

Hamilton Technologies, Inc. (HTI), has been having major problems in the securing of operating capital, both in terms of paying employees and supporting operating and sales cost. This needs to be one of the highest priority items. Also, in conjunction with this, our recommendation is that once capital is secured, immediate action be taken to support and increase sales initiatives and marketing. This would include, but not limited to, the addition of a dedicated sales force, an extensive marketing campaign which would be aimed at retaining current contacts with the emphasis on developing new contacts, and the development of new target markets based on an in-depth market analysis. The first alternative would have to come first in order to fund the second alternative. We feel that the immediate concentration on securing investors would advance product development by being able to pay off debt, pay employees, and attract new top-notch developers. Long range would include the ability of the firm to concentrate on long-term development of even more advanced innovations, and maintain the company at a competitive advantage in this market.

Hamilton Technologies, Inc.’s marketing program is very weak. They rely heavily on free advertising, such as newspaper and magazine articles, and sales of their product consists of prospects attending training sessions of the product.

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