In How To Succeed In Business By Breaking All The Rules: A Plan for Entrepreneurs by Dan S. Kennedy, Scott DeGarmo, it states “to succeed in business one must be able to use an unorthodox style, which allows that person to break free from ancient ways of thinking, and be able to use new ideas in developing entrepreneurial and business skills.” One way this will be proven is to look at how positive thinking and motivation hamper people in making tough business decisions. Secondly, this will be proven by examining the education system, and showing that one does not always need a university education to perform in a business environment. Thirdly, this will be proven by looking at the behavioral aspects of an entrepreneur, and how an entrepreneur's thinking pattern is quite unique compared to the average person. Finally, this will be proven by looking at the illusions of management and how managers have to adapt if they want to see results.

"Forget just about everything you were told about positive thinking and motivation." Positive thinking and motivation can encumber persons in business if not executed properly. People assume by being positive they are in t

In order to be a successful entrepreneur, one must be able to go against the grain of normal business practice and perform at a pace where they leave the competition in the dust with no remorse. The old saying: "there are no rules when it comes to love and war" also applies to entrepreneurs in business. An entrepreneur must show no compassion towards anyone in order to get the job done. It sounds cruel, but some of the most successful people in business today have no remorse for their competition. For example, Mark McCormack the creator of International Management Group (an athlete management corporation) started off with little more than a $1000 and a hand shake, but developed his business into a multi-million dollar corporation by leaving his competition behind. McCormack was able to do something, never before attempted. Many companies fail to place a premium on the real dollar worth of their expertise, or what it would cost an outsider to learn what they already know. McCormack was able to market his knowledge to companies, unaware of what they really had inside. By showing them what they already new, but by changing the way that they marketed the product McCormack was able to, almost over night, turn a small company distributing out of a barn, into a power house in today's sports entertainment industry. McCormack did not accomplish such a feat by caring about the little guy. In most cases, entrepreneurs are able to set aside their morals and values and go in for the kill. Successful entrepreneurs have a different way of approaching tough business decisions than the average person. They do not look at the situation or problem as how it affects the other guy, but how it affects them. When making tough business decisions, an entrepreneur must ask if solution best suits him, or if it best suits morality? In order for the entrepreneur to succeed, the solution must best suit his needs and not the needs of the other guy. Unsuccessful entrepreneurs often find themselves debating on whether or not to charge the customers most money the can for their product or service. They feel by undercutting prices they are in-turn helping themselves to sleep better at night, but you cannot sleep if you cannot afford a place to sleep. In order to be self-sufficient, entrepreneurs must give up morales and values and be able to do what best suits them. The same is true for management, if they want results from their workers then they must be able to adapt their style to best fit the interests at hand.

If you have a formal education, by all means make the most of it. Never use lack of formal education as an excuse and never let yourself feel inferior to those with better formal educations.

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