J Sainsbury Plc Customer Service

It does not matter if the products on sale are the best in the area and are offered at the cheapest prices, the company will not be successful if the service is poor the customer will always go to a competitor.

• It costs a company up to six times as much to attract a new customer as it does to keep an old one.

• One unsatisfied customer will tell up to twenty five other people of their bad experience where as a happy customer will only tell five.

• Up to seventy percent of customers who have received a bad service experience will come back and do repeat business with a company if their problem is sorted out in an efficient and timely manner.

• Customers receiving consistently

• The goods are fit for the buyers purpose i.e. the goods must do what it is said they can do

o Including speciality and exotic items

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