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Kilbourne

Everyday we watch TV, read magazines, and walk around campus. This is a normal routine for us all; but what we don’t realize is that through all our regular activities we are being bombarded with ads that try to influence us in many ways. “Advertising is an over 100 billion dollar a year industry, and we are exposed to 2,000 ads a day” (Kilbourne 194). In fact American children are exposed to so many controversial ads that fourth grade girls are beginning to watch their weight. So where does this lead us you may ask. In “Beauty and the Beast of Advertising,” Jean Kilbourne brings to our attention just how much we are affected by the way America advertises. Kilbourne’s essay is an excellent one and I would highly recommend it to a freshman seminar professor. Through Kilbourne’s exciting facts and examples, not to mention the irrelativeness to college students, she displays how cultural influences and factors (such as advertising) shape attitudes, ways of thinking and behaviors. Which is the purpose of the freshman seminar class according to the syllabus.

The first reason that I would recommend “Beauty and the Beast of Advertising,” is because it would relate to the students in the freshman seminar class. As I s


Another great reason I would recommend this essay for a freshman seminar class is because it gives great examples and facts to back up what the Kilbourne is trying to tell us. One great stat she gives us comes from Glamour magazine in 1984, “75 percent of the readers felt too heavy and only 15 percent felt just right. Nearly half of those who were actually underweight reported feeling too fat and wanting to diet” (195). This shows just how much ads really do effect us. Kilbourne goes on to tell us, “A study by a University of California professor showed that nearly 80 percent of forth-grade girls in the Bay Area are watching their weight. A recent Wall Street Journal survey of students in four Chicago area schools found that more than half the fourth grade girls were dieting and three-quarters felt that they were overweight” (195). These examples continue to persuade the reader of just how important these issues are and how they change the way we feel about culture. Also Kilbourne has great examples to back u the main idea of her essay, which might make a seminar student more interested in reading the essay because it is real life. For example Kilbourne states that, “The average adult will spend one and one half years of his/her life watching television commercials” (194). Kilbourne knows how to keep her audience believing that what she is saying is truth. Through these examples she displays how cultural influences such as ads and commercials contribute to the way we think.

tated before we are exposed to 2,000 ads a day (194). So quite obviously the issues presented in the essay have much to do with any American including the students of a freshman seminar class. They are all exposed to these ads and t

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Approximate Word count = 1165
Approximate Pages = 5 (250 words per page double spaced)


  

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