Levi Strauss birth name was Loeb Strauss. He was born in Buttenheim, Bavaria on February 26, 1829. His family owned a dry goods business, called J. Strauss Brother & Co., in New York. When the California gold rush made its way east, Levi decided to go to San Francisco to make his fortune by selling supplies to the miners who arrived daily. In 1853 he became an American citizen and established a dry goods business in San Francisco. In 1856 Levi moved the business to 62 Sacramento Street and then to 63 &64 as its trade and reputation expanded. David Stern, was married to his sister Fanny was associated with the firm. In 1866 Levi moved the headquarters to larger place at 14-15 Battery Street. Levi knew that there would be a great demand for “waist overalls” (that is what jeans were called). Jacob Davis supervised the first West

Coast manufacturing facility. At the end of the 19th century, Levi stepped back from the daily working business and left it to his nephews. In 1890 the lot number 501 was first used. By this time Levi and his nephews officially incorporated the company. Levi had been a charter member and treasurer of the San Francisco Board of Trade since 1877. He was a director of the Nevada bank, the Liverpool, London and Globe Insurance Company and the San Francisco Gas and Electric Company. He was a contributor to the Pacific Hebrew Orphan Asylum and Home, the Eureka Benevolent Society and the Hebrew Board of Relief. Levi provided funds for 28 scholarships at the University of California, Berkeley. During September 22, 1902 Lei began to complain of feeling ill but by the 26th, he felt well enough to attend a family dinner. That night he awakened briefly, and told the nurse that he felt “ as comfortable as I can under the circumstances.” Then he died peacefully at the age of 73. On the day of his funeral, local businesses were temporarily closed so that people could attend the services. Levi estate amounted to 6 million and was left to his four nephews and other family members.

Levi’s 501 jean facts: 501 jeans are the oldest and best selling product of Levi Strauss & Co. Levi makes 501 jeans in approximately 108 sizes and 20 finishes of fabric. An average pair of Levi’s 501 jeans takes about 1 3/4 yards of denim, 213 yards of thread, five buttons and six rivets. There are 37 sewing operations involved in making a single pair of Levi’s 501 jeans. The red tab was created in 1936 to help identify Levi’s 501 jeans from a distance. One bolt of denim weighs about a quarter of a ton. Cutters use an electric saw to cut through 120 layers of cloth at one time.60 pairs of jeans can be cut from one bolt. The double row of stitching on the back pockets is the oldest apparel trademark still in use today. It was first used in 1873. The stitching design was painted was painted on the pockets during World War II because of the government rationing of essential i

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