L'Oreal

Target Market: L’Oreal provides the most groundbreaking, high-quality and advanced products at an affordable price for women, men, and children of all ages and ethnicities. Because L’Oreal focus’ their products all over the world, they make their merchandise accessible to those who can afford their professional products all the way down to their everyday basic products available in drug stores or supermarkets.

Company Culture: L’Oreal Paris, they are dedicated to celebrating the diversity of international beauty. From their spokespeople, Andie McDowell, Laetitia Casta, Heather Locklear, Vanessa Williams, who portray the many faces of L’Oreal beauty to the innovations of the best-known product lines on the market- Preference, Studio Line, and Plentitude. L’Oreal feels their responsibility for a fashion-forward cosmetic, hair color, hair care, and skin care product. The company is very dedicated to their technology, research, and innovation. Their hard work and dedication to developing future landmark products had places from far ahead of the competition in beauty-related patent registrations.

Cover Girl and Max Factor, Proctor and Gamble)

1953: Formed Licensee with Cosmair to distribute its hair products to US beauty salons and Cosmair soon offered L’Oreal’s make-up and perfumes as well. Cosmair was L’Oreal’s exclusive agent in the US.

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